About me
Agency-trained. In-house refined. Ten years building brands that work across every surface, from identity through to execution.
Senior Brand Designer with ten years across agency and in-house environments, specialising in brand identity, visual systems and campaign design built for real-world application.
Built for the real world
From agency identity work to in-house brand leadership, my experience spans brand systems, campaigns, digital and AI-assisted production across a wide range of industries and touchpoints.
I focus on how brands work in the real world. How they behave across touchpoints, communicate clearly and stay consistent as businesses evolve.
The goal is always the same: create work that is clear, scalable and built to last.
Whether building a brand from the ground up or evolving an existing system, I bring the strategic thinking and craft to make it work properly, not just look good.
Expertise
Design systems that hold together across every surface, from identity through to execution.
Brand identity and systems
End-to-end identity design, scalable visual systems, brand guidelines, and long-term brand stewardship
Campaign and marketing design
Integrated campaigns, digital advertising, EDMs, social content and rollout across channels
Print and collateral
Corporate and sales materials, presentation decks, packaging and print production
Digital and web
Websites, landing pages, UX-informed layouts and digital assets
AI-assisted creative and production
AI image generation, concept development and workflow optimisation for scalable output
Work