About me
Agency-trained. In-house refined. Building brands that work.
Senior Brand Designer with 10+ years of experience building visual identities, scalable brand systems and clear visual communications.
Built for the real world
From agency design to in-house brand leadership.
My experience spans branding agencies and in-house teams, working across industries including healthtech, life sciences, financial services and professional services.
At Microba Life Sciences, I owned the brand’s visual identity and creative execution across corporate communications, product, marketing and digital. Previously, at Viabrand, I worked across more than 50 brands and developed over 20 identities from scratch.
I bring together strategic thinking and hands-on design craft, building visual systems that help businesses communicate clearly and maintain consistency as they grow.
Expertise
Design systems that hold together across every surface, from identity through to execution.
Brand Identity & Systems
Brand identity development, visual systems, brand guidelines, playbooks and brand refreshes.
Presentations & Business Communications
Pitch decks, investor presentations, corporate reports and business communications.
Marketing & Digital Design
Campaigns, marketing collateral, LinkedIn and social media templates, websites and landing pages.
Scalable Design Systems
Reusable templates, brand asset libraries, self-service design resources and AI-assisted creative workflows.
Selected Work