Industry

Healthtech

Client

Microba

Building a Recognisable Global Brand

Strengthening Microba’s visual presence

I joined Microba just two months before the company went public and was the sole designer responsible for its creative output. I oversaw the brand’s visual communications across the business, helping establish a distinctive presence as Microba grew its profile in the global microbiome market. From investor presentations and corporate communications to product, marketing and digital assets, I shaped how the business presented itself across different audiences and touchpoints. My focus was to make the brand visually distinctive and recognisable, helping audiences identify Microba while communicating complex scientific information clearly.

Large Project Gallery Image #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #2
Large Project Gallery Image #4

Evolving the brand as the business grew

Over three years, I led the ongoing creative execution of the brand, adapting its visual communications to meet changing business needs while maintaining a recognisable visual language. This work supported a consistent brand presence across corporate, product and marketing communications in Australia and internationally.