Microba’s consumer gut health product needed a brand that could make complex science accessible and engaging for consumers. Following an unsuccessful agency-led development, the project was brought in-house. I took ownership of the product brand and independently developed its visual identity and applications across packaging, website design and marketing materials. Working to a tight launch timeline, I managed the creative execution from refining the visual direction through to delivering the finished assets. The challenge was to balance scientific credibility with consumer appeal while creating a distinctive identity for the product.