Industry

Financial Services

Client

Beyond Advisors

Creating a Shared Identity for a New Chapter

Bringing Two Businesses Together

When two established advisory firms merged, the new business needed more than a new name. It needed a shared identity that brought the two organisations together, communicated a clear market proposition and presented a contemporary face to clients. I translated the strategic direction into a new visual identity and a suite of launch-ready brand assets. The focus was to create a clear, professional identity for the combined business while establishing a consistent visual direction for its communications.

Establishing a unified market presence

The new brand established a shared visual language for the merged business, bringing greater alignment to its communications and marketing materials. By developing a cohesive identity and supporting assets, I helped create a unified brand presence for the business as it moved forward under one name.