Industry
Healthtech
Client
Microba
Building a More Mature Corporate Identity

Brand that needed to evolve
As Microba expanded its product portfolio, clinical partnerships and international presence, its corporate identity needed to evolve with the business. Following an initial agency-led development, I took ownership of completing the brand refresh in-house. I refined the initial logo concept into the final identity, then led the development of the wider visual system, core brand assets, templates and guidelines. I delivered the project within three months while maintaining day-to-day design delivery. The goal was to create a flexible corporate identity that could support the business as it grew.





