Industry

Healthtech

Client

Microba

Building a More Mature Corporate Identity

Brand that needed to evolve

As Microba expanded its product portfolio, clinical partnerships and international presence, its corporate identity needed to evolve with the business. Following an initial agency-led development, I took ownership of completing the brand refresh in-house. I refined the initial logo concept into the final identity, then led the development of the wider visual system, core brand assets, templates and guidelines. I delivered the project within three months while maintaining day-to-day design delivery. The goal was to create a flexible corporate identity that could support the business as it grew.

A practical system for the whole business

The refreshed identity established a clearer visual language across Microba’s digital, print, product and corporate communications. I developed reusable assets, templates and brand guidelines to help teams apply the identity across different channels and business needs, giving the company a practical foundation for consistent brand application.