Microba had outgrown its identity. As the business expanded its product suite, clinical partnerships and international presence, the existing brand no longer reflected its level of maturity or ambition. I led the rebrand end to end, from audit and strategic alignment through to identity development, system design and rollout, delivered within three months alongside ongoing BAU. The focus was not simply creating a new look, but building a scalable brand system that could support growth across every touchpoint without constant redesign.